Riter Radio streamed live M-F 10am-12pm Eastern time for 295 episodes. Host Brad Riter is a long-time radio personality based in Buffalo, NY and rarely knows what he’s going to say until he hears what just came out of his mouth. Music, entertainment, and sports are frequent topics with his regular group of “correspondents.” Find the latest episodes on Spotify, YouTube, Apple, and wherever finer shows are available.
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Episode 299 of Riter Radio moves outdoors to the back patio as Brad welcomes longtime friend, former radio producer, comedian, and author Greg Bauch to discuss his new novel, Unbelievable. Greg shares the unlikely journey from writing comedy bits and radio sketches to publishing his second novel, explaining how a simple idea about a mythical “perfect game” in college basketball evolved over more than a decade into a fully realized story. The conversation dives deep into the creative process, including character development, world building, editing, and the challenges of turning a rough idea into a finished book.
Brad and Greg also revisit their shared history in Buffalo radio, from the chaos of the old Riter Cup e-mail competitions to Greg’s early days writing comedy and production pieces that helped shape his career. Along the way, they explore the themes and inspirations behind Unbelievable, discuss the role sports and broadcasting play in the novel, debate the merits of AI in creative work, and even uncover the book’s lone basketball inaccuracy: a star player wearing an impossible college jersey number. It’s part book club, part radio reunion, and part celebration of the creative process.
